From linear TV broadcaster to digital ecosystem: Product experience for entertainment, audio, and news.
The biggest challenge for classic broadcasters is the fundamental shift in media consumption. At Seven.One Entertainment Group, it was no longer about simply mirroring existing TV content online as a "media library". The mandate was far more strategic: Building an independent digital product ecosystem. We developed digital platforms that on the one hand functioned as a direct, interactive extension of linear TV, but on the other hand established completely new, detached business models. The decisive advantage here: We were able to leverage the massive production power, reach, and storytelling expertise of an established TV corporation to scale digital products.
FYEO – Audio-on-Demand beyond the standard
While the podcast market was growing rapidly, we didn't just build another aggregation platform for existing RSS feeds with FYEO. The strategic approach was to develop an independent premium brand for "Originals" (exclusive podcasts, audio dramas, and high-quality documentaries). We used the broadcaster's deep editorial knowledge to conceptualize audio formats that were more native and profound than externally produced content.
End-to-End Storytelling in Product Design
Thanks to this unique content focus, we were also able to break new ground in UX/UI design. Instead of applying learned, standardized podcast patterns, we created an experience that visually puts the content center stage. Each format received individual cover artwork, its own typography, and tailored copy text.
My responsibility was to orchestrate this end-to-end experience: From the initial TV commercial via the social media post all the way to perfect visibility in the app. The product was so successfully differentiated that it was awarded two design awards and strategically successfully scaled to the web.
Quipp – The linear TV moment on the smartphone
A live quiz show every evening at exactly 7 PM, playing for real money. In its mechanics, Quipp sounded like classic television, but it was the anchor for an extremely successful digital product. The strategic task was to translate the unbeatable characteristics of a linear live event – the simultaneity and the suspense – into an entertaining, digital app experience. Thousands of users played 10 questions in real-time every day, without hurdles or detours, to share the jackpot.
Gamification and Native Monetization
My role was in conceptualizing the digital quiz mechanics and long-term user retention. It was about developing an experience that people gladly invest 15 minutes in every evening. A strong gamification approach was essential for this.
At the same time, we had to create marketing assets that didn't feel like foreign bodies. The solution was "Branded Shows" – for example in cooperation with major brands like Kicker. This way, we integrated monetization natively into the experience. After the massive organic success in Germany, we successfully rolled out the product to Austria.
Digital Publishing – Extending the user journey
Historically seen, the broadcaster websites (like ProSieben, Sat.1, Sixx) were the first point of contact for Video-on-Demand (VoD) content. With the launch of the umbrella platform "Joyn" as the new center of the VoD ecosystem, these digital brand touchpoints needed a new strategic role. We transformed them from pure streaming portals to profound editorial content hubs that extend the user journey far beyond the TV broadcast.
From TV Format to a 360-Degree Experience Using Newstime as an example, we turned a daily, linear news broadcast into a digital 360-degree experience with livestreams and exclusive reportages, which established an independent, holistic news brand.
We scaled this principle across all network brands: Whether it was specific cooking content on Sixx or backstage info from Germany’s Next Topmodel on ProSieben – weaving editorial content with smart, contextual links to Joyn created an end-to-end product experience that sustainably digitalized the TV moment and created genuine added value.